This article has been reviewed by Sumeet Sinha, MBA (Emory University Goizueta Business School). Should you have any inquiries, please do not hesitate to contact at firstname.lastname@example.org.
To get ahead in the modern world, a business needs multiple tools. In this article, we will discuss the 4 must-have digital tools for business.
In today’s era, a business needs to think beyond people, physical locations, and the like; it also needs to effectively tap into digital tools. The digital aspect of running a business is absolutely vital; tech and digitalization are now core fundamentals for any business looking to get ahead. That might be digital marketing or tools available to businesses in a physical form, such as point-of-sale machines.
To accommodate the changes brought about by digitalization, as well as the ever-evolving consumer needs, it’s necessary for businesses to adopt some of these digital tools for their own betterment. As it stands, a survey by Insight Enterprises shows that 87% of organizations are now pursuing digital transformation. This is because digital tools not only help you develop your business but also promote cost efficiency and increase customer satisfaction when utilized for business operations and processes.
Must-Have Digital Tools For Business
Currently, there are various digital tools available on the market. Having the right knowledge about which ones your business needs is important to make an informed decision. So, on that note, below are the most ideal digital tools you should leverage in 2023.
1. SEO tools
Digital marketing will remain vital in 2023. A report by ResearchAndMarkets shares that SEO tools—which aim to help businesses expand their customer base—are anticipated to reach a valuation worth $122 billion in 2028. Currently, there are many SEO tools out there. One that can make a difference to your business, especially if you have your own site, is Google Analytics (GA).
Generally, GA can reveal which of your content is doing well and which isn’t. Notably, it can also highlight the strengths and vulnerabilities of your website. For instance, take bounce rates which are a great indication of how users are finding their customer journey with you. With GA, you can optimize bounce rates to spot at what point your customers are leaving your site.
With this knowledge, you can subsequently fix it. If someone leaves as soon as they enter your site, for example, then the content on your landing page may not be appealing. As such, it’s evident that with SEO tools, you can work towards mitigating the factors that decrease user satisfaction. In doing so, you can develop a more powerful digital marketing strategy in 2023.
For content planning and keyword research, tools such as Semrush and Ahrefs are immensely helpful.
2. Payment Platforms
In 2023, ease of use in terms of payment will remain a top priority across all consumers. In fact, 49% of consumers favor seamless payment experiences, according to an Electronic Transactions Association survey. This is exemplified by global consumers’ increased use of contactless and mobile payments.
Fortunately, contemporary payment solutions for small businesses can accommodate a customer’s preferred payment method since it accepts all major credit card brands and online payments. These payment solutions can also facilitate safer transactions since they’re in compliance with the Payment Card Industry Data Security Standard (PCI-DSS). Said security standard is important to have going into 2023 since, distressingly, online payments will continue to be challenged by fraud concerns.
3. Customer Support Systems
A 2022 Zendesk survey shows that 61% of consumers say that their customer service expectations have increased over the past year— and these expectations will continue on well into 2023. As our post ‘9 Powerful Ideas on How To Make Money Online For Beginners’ shares, consistent customers are the key to a steady stream of revenue. But before you can secure such individuals, you’ll need to provide efficient customer service. This is why it’s crucial to deploy digital customer support systems in your business.
To start, search for a customer support system that can automate repetitive helpdesk tasks. This allows your employees to focus on more urgent matters such as fulfilling orders. On the other hand, you’ll need a digital system that can consolidate all support-related communications on a single platform. Everyone on your customer support team must share ownership of tickets, after all, to effectively resolve customer issues. The above features are worth noting if you wish to enhance your customer service in 2023.
4. Accounting Software
In ReportLinker’s 2022 report, the global market for accounting software is expected to reach $24.13 billion in 2026. Numerous business owners will continue to use the software in the coming year to optimize their company’s financial accounting processes. That said, you’ll find that the software is essential to making information— such as invoices or financial reports— accessible.
This is because, as an Informatics article on accounting relates, accounting software makes it possible for your business to create a digital archive. In doing so, you can dynamically and effectively manage all your documentation while also saving time so you can perform more pressing tasks.
So, what should you look for in an accounting software? First, search for one that offers billing, planning, and reporting capabilities. Apart from that, ensure that it doesn’t rely on third-party apps for customization, so you don’t need to worry about additional fees. Lastly, if you have a global customer base or have plans to expand business operations in 2023, it’s recommended that you purchase accounting software that can be used with multiple currencies.
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Digital tools can greatly improve the efficiency of a business and can help achieve better results faster. A business must leverage technology to gain an advantage in accounting, customer support, payment processing, and search engine optimization.
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